Bing WMT

Similar to Google Search Console, the Bing Webmaster Tools shows information about how your site shows up and ranks in Bing.

Bing is one step ahead in one regard: they have upgraded their WebMasterTools with information on how sites are showing up using AI.

See this announcement from Bing on the new AI Performance tool.

Jump to:

Login

Visit https://www.bing.com/webmaster/tools to login

If you don't already have a Microsoft/Bing account, you can choose to login using your existing Google account:

This appears safe, as Bing only gets access to your username and email address, and not your account data:

Verify with code snippet

The simplest way to verify is to add a meta tag to the homepage using the Code Snippets Plugin:

You want to make sure that:

  • this is set as a PHP snippet
  • it is set to only run on the front-end

Here is the code: 

function verify_bing_wmt() {
    // Check if the current page is the homepage
    if ( is_front_page() || is_home() ) {
        echo '';
        echo 'insert_bing_code_here';
        echo '';
    }
}
add_action( 'wp_head', 'verify_bing_wmt', 20 );

Indexnow

There are various prompts to use the IndexNow Plugin which you should ignore. There are several reviews saying that the plugin actually deindexes pages from Bing.

There is no need to do anything to index pages - Bing will do that all on its own.