The 3 biggest factors for pagespeed are:
- Hosting (we recommend BigScoots)
- The Feast plugin setup
- WP Rocket with proper settings applied (note: there is a 1-click configuration option in the Feast Plugin's Setup page)
No amount of tweaking can fix a bad host, bad theme, poor quality ads, or bad pagespeed plugins.
What Actually Moves the Needle
If you want faster page speeds, focus on:
- Using high-quality hosting
- Completing the full Feast setup correctly
- Enabling WP Rocket with the recommended settings
- Keeping plugins minimal and up to date
- Limiting unnecessary scripts, embeds, and third-party tools
These are the changes that consistently produce meaningful improvements.
Running Ads
Ads are one of the biggest factors affecting page speed.
Even with the best setup, running ads will slow your site down. This is normal.
To minimize the impact:
- Use a reputable ad network with optimized scripts
- Avoid excessive ad density, especially above the fold
- Do not layer additional scripts or customizations on top of your ad network
- Accept that there is always a tradeoff between revenue and performance
If your site feels slow, ads are often a primary contributor, not your theme or plugin setup.