Blogging Resources
15 Docs
Food Blog Sitelinks
Last Updated: March 21, 2026Probably one of the least capitalized-on opportunities for food bloggers is sitelinks. What are sitelinks? The Feast Plugin Sitelinks inserts navigation code into your page's content, adding links to your headings, and turning your headings into hyperlink anchors. This gives you the possibility of generating MULTIPLE hyperlinks in search results, with different anchor text, drastically...
Photography
Last Updated: March 21, 2026Common photography camera gear is: Canon 5D Mark IV Canon 24-70 f/2.8L and Canon 100mm Macro Lenses Tripod Flashpoint (Godox) AD400 and AD200 When photographing, you generally want: 1 ingredient pic (horizontal) - using 24-70 lens 6-8 process shots (one for each step in the recipe) - using 24-70 lens 2-4 macro shots - using...
Understanding "penalties"
Last Updated: March 21, 2026One thing we're becoming more vocal about in 2020 is the fact that running an outdated theme isn't just "not optimal", it's actively working against you. We recommend signing up for the Feast Plugin so that you can stay up to date more regularly moving forward. This isn't a penalty in the sense that you're not...
Food Blog Page Structure
Last Updated: March 20, 2026On a very basic level, the pages on your site are broken into 4 major sections, each with different purposes: header (orange) content (blue) sidebar (green) footer (red) By contrast, the mobile site layout is a single continuous piece of content, with no distinction between the header, content, sidebar and footer. The Modern Mobile Menu...
Food Blog Site Structure
Last Updated: March 20, 2026A good site structure helps search engines understand and crawl content, and it helps visitors find related recipes. As of 2019, we recommend a simpler website structure that will save bloggers time by removing unnecessarily complex pages, such as recipe indexes and blog pages. This new website structure consists of: The home page (this is...
Comments
Last Updated: March 20, 2026We only recommend and support the core WordPress comment system. Why Comments can help bloggers rank for keywords not found in their actual content. Search engines actually consider comments to be part of your posts' main content, according to this Webmasters video on UGC (user generated content). Here's the important piece: "Overall, Google doesn’t differentiate...
Internal links
Last Updated: March 20, 2026Internal linking is a key part of on-site SEO and can have an impact on how your site does (or doesn't) rank. While links are not specifically theme-related, this does impact how people build their categories, homepage and their content. The purpose of this document is to provide a general overview - baseline knowledge -...
Analytics
Last Updated: March 20, 2026Analytics are not theme related, and not covered by theme support. We tried to look at some basic support and tutorials, but the scope is just too broad and far too specialized for us to offer any real support or guidance for. 99% of users will find that the Google Site Kit Plugin does what...
Pagespeed
Last Updated: March 20, 2026Food blogging is very competitive, and with so much great content that already exists out there, pagespeed can make a difference in ranking. This is because Google knows its users want content that isn't just relevant, but is also a pleasant experience to visit. Themes are only a very minor factor in how a page...
SEO for Food Bloggers
Last Updated: March 20, 2026Want to grow your blog? Well, it goes way beyond stringing together a few words and images. Be a better blogger by using these 9 tips!
Modern guidelines for page headings
Last Updated: March 20, 2026The Feast Plugin's Advanced Jump To Links is a powerful tool in the hands of the right person, but can also make your recipe pages ugly and worse for visitors if misused. Here are some modern guidelines for making great page headings. "Page" here refers to all pages on your site - posts, pages, category...
How to Write a Recipe Post
Last Updated: March 20, 2026There are days when writing is a breeze, and others where the words just don't flow. In both cases, having a structure to work off and knowing what's important to answer helps the flow so that you can get more done in less time. Important: Read Google's guide on building high quality sites. Just like...
Recipe Page Guidelines for Food Bloggers
Last Updated: March 20, 2026Wouldn't it be nice if you knew exactly how your food blog was evaluated for quality, and what you might be doing wrong (or right)? Well, you actually can know. [Update 2019/03/31: you can find a deep dive into this with the SEMRush webinar with Casey Markee at: https://www.youtube.com/watch?v=ChBRsRpT1kc] The online world is constantly changing,...
Image Optimization
Last Updated: March 20, 2026Images are an essential part of recipe posts and can have far-ranging impacts on user experience, site-speed, SEO and accessibility. Pre-upload optimization Images should be optimized before uploading using your normal photo editor. Our recommendation is to upload in-content images at 1200px width (height doesn't matter). For featured images, use 1200x1200. Lightroom is currently the...
Recipe Update Checklist
Last Updated: March 20, 2026When you're updating posts, you want to be as thorough as possible to avoid having to re-edit multiple times. Remembering all of what needs to be done is impossible though - so we've created a Recipe Update Checklist available exclusively through the Feast Plugin. We never suggest updating posts just to change one part, like...